California is in a drought. But, no one remembers that when they’re in the shower. So, we created Just Enough Soap: a soap with a built-in timer.


Just Enough Soap is a soap that fully dissolves after five minutes of contact with water signaling that the shower should come to an end. 


A thank you note from the governor will be included in each box. 

An online shop serves a dual purpose: sell soap and show users how much water they’re using. 

A landing page uses geolocation to calculate the average water usage in the area.


As the user shops, the browser fills with water based on the average real-time water usage in his or her area. 

Just Enough Soap will partner with gyms to make the soap available in locker rooms. 

At Art Center College of Design
With Esteban Cardona