Sprite needed a simple tweet celebrating Vince Staples' birthday. So, naturally, we decided to make it as complicated as possible with a scrappy video shot in the agency kitchen and a fake Twitter profile populated with 21 tweets. 


It started with a birthday song from @Sprite. 


That led to @vincestaaaaples – our homage to the greatest rapper alive. 


The client liked it. So, we doubled down and created an Instagram version that night. 


At Wieden+Kennedy NY

Under Caleb Jensen and Jimm Lasser

With Prit Patel and Dupree Bostic