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Sprite needed a simple tweet celebrating Vince Staples' birthday. So, naturally, we decided to make it as complicated as possible with a scrappy video shot in the agency kitchen and a fake Twitter profile populated with 21 tweets. 

 

It started with a birthday song from @Sprite. 

 

That led to @vincestaaaaples – our homage to the greatest rapper alive. 

 

The client liked it. So, we doubled down and created an Instagram version that night. 

 
 
 
At Wieden+Kennedy NY
Under Caleb Jensen and Jimm Lasser
With Prit Patel and Dupree Bostic